primal directives

1 Balance opposing forces

2 Work symbiotically as well as independently

3 Minimize meaningless work

4 Strive to do things at the right moment, not before or after "its" ideal manifestation

5 When only financial incentives control one's decision making,
one can become a mere tool in someone's plan,
so be aware of the plan and believe in it, or redirect energy

6 To work fully to one's potential, both cerebral and physical work must exist...
either simultaneously or in sequence

7 Consider the middle ground between "keeping it fresh" and "perfecting one's craft"
...then walk that line like a tightrope

8 Primal directives must be maintained in the digital realm

9 Future movements and major decisions should be in sync with the new industrial revolution
which uses wind, hydrogen, solar and "green" solutions whenever possible

10 Fear should never keep one from looking into the face of things
as risks are inevitable when passion and logic dance the dance they must

primaldigital is almost an oxymoron,
as are all things which have true strength.
To acheive things man has created machines
and these machines both assist and confuse man.
We at primaldigital, LLC embrace this duality
by fully immersing in the realm of digitality.
We become machine, machine becomes us.
A computer is only a tool, but perhaps so are we.

PRIMALDIGITAL is a balancing act between the primal and the digital.
An old piano with sampled sounds of static from television.
African drums mixed with digital beats.
A lost child in the supermarket of the information superhighway.

PRIMALDIGITAL is subversion by immersion.
The knowledge that everything can be broken down to zeros and ones.
Being in awe and frightened of what we have created, but enjoying the ride.

PRIMALDIGITAL is acknowledging that we are all 99% the same
and then transmitting and receiving compassionately with that awareness.

PRIMALDIGITAL is a way to create, edit and process ideas on a common platform,
holding no illusion that it is NOT illusion, using tools and talent to transform "reality"
into works of transformation and primal expression within the digital domain.